Brazilian fintech firm Méliuz has become the first public company in Brazil to adopt a Bitcoin treasury strategy, purchasing 274.52 BTC for $28.4 million with shareholder approval. Brazil’s First Public Bitcoin Treasury Méliuz Buys 274.5 BTC as Institutional Crypto Adoption Grows The move marks a significant milestone in terms of institutional crypto adoption in Latin America, placing Méliuz alongside global pioneers like MicroStrategy and Metaplanet. “Our shareholders overwhelmingly approved Méliuz becoming the first publicly traded Bitcoin treasury company in Brazil,” Chairman Israel Salmen wrote in a post on X. The company purchased Bitcoin at an average price of $103,604 and currently owns 320.2 BTC, currently valued at over $33.3 million. This strategy reflects Méliuz’s intention to increase his long-term exposure to Bitcoin using cash flow and capital markets instruments. “The core mission of a Bitcoin treasury company is to accumulate Bitcoin in a way that generates value for shareholders,” the company said in a press release, emphasizing its commitment to building a long-term digital asset strategy. Méliuz’s stock price has risen 116% since its first Bitcoin purchase on March 6, from $0.68 to $1.47, according to Google Finance data. The increase mirrors the performance of other early adopters of Bitcoin treasuries, such as Strategy (formerly MicroStrategy) and Metaplanet. Méliuz’s statement comes amid a wave of crypto hoarding by companies. On the same day, New York-based DDC Enterprise Limited (DayDayCook) announced a Bitcoin treasury strategy that includes buying 100 BTC immediately and aiming to reach 5,000 BTC over the next 36 months. As traditional finance continues to explore digital assets, companies are increasingly looking beyond Bitcoin. Some, including U.S. blockchain firm BTCS, have added Ethereum and Solana to their balance sheets, signaling a broader shift in treasury diversification. As regulations clear up in many countries and institutional trust increases, Méliuz’s move to accumulate Bitcoin signals a deepening trend, with Bitcoin becoming an institutional reserve asset not just in the U.S. but also in emerging markets. *This is not investment advice.