MiCA is here, and Binance just hired someone who’s been through the fire to steer its European ambitions. Gillian Lynch’s hire signals a deliberate shift: compliance is now the cornerstone of expansion. On July 2, the world’s largest crypto exchange by trading volume, Binance, appointed Gillian Lynch as its new Head of Europe and the UK, tasking her with overseeing regulatory strategy and expansion in one of the most tightly governed digital asset markets. Lynch, a former CEO of Gemini Europe and a veteran of traditional finance, brings two decades of experience bridging the gap between regulators and disruptive fintech. With her appointment, Binance is tapping a skill set it desperately needs as it seeks full compliance under the EU’s Markets in Crypto-Assets framework. Read more: Over $1b flows into spot Bitcoin ETFs as macro sentiment improves Binance’s calculated bet on regulatory credibility Gillian Lynch’s resume reads like a playbook for navigating financial oversight, with stints at Gemini, where she secured Ireland’s Virtual Asset Service Provider registration, and Bank of Ireland, where she led retail strategy and IT operations. At fintech firm Leveris, she modernized legacy banking infrastructure, blending together an experience that translates directly into Binance’s need to align with MiCA’s stringent operational requirements. Binance said Lynch’s mandate following her appointment includes overseeing the crypto exchange’s day-to-day operations across Europe while spearheading regulatory engagement. This means not just applying for licenses but shaping the dialogue around compliance, a task Lynch has described as foundational to crypto’s next phase. “I’m looking forward to building on the company’s momentum across Europe and the UK, collaborating closely with regulators, policymakers, and our community. Together, we will strengthen trust, uphold Binance’s gold standard of commitment to users, and help shape a more inclusive and resilient digital-asset ecosystem with Binance at the forefront,” Lynch stated. Lynch’s appointment underscores a broader push by Binance to solidify its standing in Europe, where rivals like Coinbase and OKX have already secured MiCA licenses. The exchange has taken pains to demonstrate compliance, including delisting nine stablecoins, including Tether and DAI, in the EEA earlier this year to preemptively meet MiCA’s asset rules. The crypto exchange holds Digital Asset Service Provider registrations in France and Italy, with pending approvals in Spain, Sweden, and Switzerland. You might also like: China pushes Shanghai’s digital yuan model to national free trade zones