In a recent tweet, a co-founder and the former chief executive officer of the world’s largest crypto exchange, Binance, Changpeng Zhao (often known simply as CZ), pretended to be citing the famous prime minister of the UK, Winston Churchill. Adding his name for fun and to slightly mock those who love to cite the great on every corner, Zhao revealed a crypto message left to us by the great British politician of the last century. CZ tweeted that “success is not final, failure is not final.” It is “the courage to HOLD that counts,” he stated, adding the name of Churchill to his message. Success is not final, failure is not fatal: It is the courage to HODL that counts. - Winston Churchill — CZ 🔶 BNB (@cz_binance) June 7, 2025 CZ remains a highly respected figure and an influencer in the cryptocurrency space, even despite stepping down from the position of the Binance CEO in November 2023 and spending four months in prison the following year. Earlier this year, CZ was appointed as a strategic advisor to Pakistan’s new Crypto Council.