Bithumb has signed a sponsorship deal with FC Seoul for the 2025 season, the cryptocurrency exchange announced today (Friday). The partnership is part of Bithumb’s outreach efforts to offer customers unique experiences. The sponsorship follows a separate development where South Korea's institutional crypto storage firm BDACS will use Ripple Custody to secure XRP and RLUSD, a dollar-pegged stablecoin issued by Ripple. Bithumb Sponsors FC Seoul's 2025 Season FC Seoul is one of Korea’s top professional football clubs, managed by GS Sports. The club holds records such as being the first K League team to surpass 500,000 spectators in a single season. It has the highest average home game attendance among domestic professional sports teams. Under the agreement, Bithumb will serve as an official sponsor, with its logo displayed at the center of FC Seoul's official jerseys. The sponsorship will include collaborative marketing activities, promotional events during home matches, and other fan engagement initiatives. Enhancing FC Seoul Fan Engagement The collaboration is part of Bithumb’s project, which started last year, to contribute to society through cultural fields, including sports and the arts. Bithumb users and football fans will have access to exclusive experiences, such as player escort opportunities, stadium tours, and special match-day invitations. The partnership will debut during FC Seoul’s first home match of the season against Gimcheon Sangmu FC on Wednesday.