Table of Contents Safety Shot is stepping deeper into crypto. The company has created BONK Holdings to house its growing treasury strategy and pursue new on-chain opportunities. This marks a major expansion of its involvement in the $2.5 billion BONK ecosystem. It also signals the firm’s plan to actively manage its assets instead of simply holding tokens. According to a company press release, BONK Holdings executed a $5 million purchase with FalconX, lifting the firm’s BONK holdings above $63 million. This brings its total position to more than 228 billion BONK tokens, representing over 2.5% of the circulating supply. Digital assets under the company’s control now carry an estimated value of $55 million. That figure alone is higher than Safety Shot’s current market capitalization, suggesting a deep asset reserve relative to its share price. John Zidar, known online as Stock Wizard, highlighted the move on social media, noting the strategic nature of the investment and the scale of the holdings. $SHOT – Safety Shot 🔹Secures $30 Million Strategic Investment From BONK Core Team and FalconX🔹Launches BONK Holdings to Build Treasury in $2.5 Billion BONK Ecosystem🔹Controls over 2.5% of total BONK token circulating supply🔹Digital assets valued at $55 million, exceeding… pic.twitter.com/PPLDsfkvY3 — John Zidar aka/ Stock Wizard (@JohnZidar) September 11, 2025 The company’s strategy extends beyond token accumulation. BONK Holdings plans to deploy capital across Solana DeFi opportunities including staking, liquidity provision, and yield farming. These efforts are designed to create non-dilutive returns for shareholders while strengthening the balance sheet. Mitchell Rudy, a core BONK contributor, has been advising Safety Shot’s approach to this strategy. He stated that the goal is to unlock value and create new revenue streams tied directly to BONK assets. Safety Shot also revealed that it has a 10% revenue share from the letsBONK.fun platform. Proceeds from that stream will be directed toward additional token purchases once custody practices are finalized. CEO Jarrett Boon called the formation of BONK Holdings and partnership with FalconX key steps toward building a publicly traded vehicle tied closely to the BONK ecosystem