Publicly traded digital asset treasury and advertising firm Thumzup Media is considering integrating Dogecoin (DOGE) reward payments for users of its Thumzup app.  The app provides users with cash rewards when they share content about advertiser’s products. Thumzup believes integrating DOGE as another payment option could lower fees and improve settlement of cross-border micro-payments.  “Exploring Dogecoin integration is an important next step in our journey to create a scalable, low-friction rewards engine," Thumzup CEO Robert Steele said in a statement. "If successful, this change could improve our unit economics and increase appeal to a broader, crypto-friendly creator base." Thumzup is actively exploring and developing the integration of Dogecoin as an alternate payout mechanism for users of the Thumzup app. Dogecoin's speed, low fees, and community appeal make it a natural fit for Thumzup's reward ecosystem. 🐕 Dive into the press release:… pic.twitter.com/eyc1Nvq0Fr — Thumzup Media Corporation (@thumz_up) October 15, 2025 As part of early assessments, the firm said it believes adding DOGE could improve user satisfaction and experience while improving reward pools as other costs are cut. Thumzup was first connected to Dogecoin in July when it began considering expansions of its Bitcoin treasury into alternative assets like DOGE, Solana (SOL), and XRP.   Later, the Trump family-backed firm raised $50 million to add to its digital asset treasury, and agreed to acquire Dogecoin mining firm Dogehash in an all-stock deal that aimed to create a leading Dogecoin mining platform.  Ahead of the completed acquisition, Thumzup provided Dogehash with a $2.5 million loan in September to accelerate the bettering of its Dogecoin mining suite. Shares of Thumzup (TZUP) finished the day down more than 5%, changing hands at $5.00. The stock has gained around 46% year-to-date and recently climbed after the firm announced up to a $10 million stock buyback program open through 2026.  DOGE is down around 3% in the last 24 hours and now trading at $0.197. The leading meme coin has lost about 24% of its value in the last 7 days—making it the biggest loser among the top 10 assets—and is now 73% off its 2021 all-time high of $0.73.