The Atletico de Madrid Fan Token (ATM) is a blockchain-based digital asset created through a collaboration between Atletico de Madrid Football Club and Socios.com. It is designed to enhance fan engagement by allowing token holders to participate in club decisions, access exclusive content, and enjoy unique experiences and rewards. $ATM serves as a means for fans to engage more interactively with the club, offering a sense of membership in the global fan community and access to special club-related activities and merchandise. This fan token initiative represents an innovative approach to strengthening the bond between a sports team and its supporters using blockchain technology.