Aurum is an online marketplace and auction of jewelry and watches with an opportunity of appraisal by the Aurum service centers specialists. Aurum is a franchise, which services jewelry and watches all over the world A joint project between experienced blockchain developers and professionals in the jewelry and watches services. The AURUM token is an Ethereum-based (ERC-20) cryptocurrency. It is the platform currency and it will allow the members to participate and stake in jewelry auctions available at Aurum.