Canlead began in 2016 with a simple concept, “a community-led opportunity and referral platform where referrers (leaders) can refer friends (candidates) to opportunities posted by customers (hosts) to save money, earn rewards and gain unique opportunities”. CAND is an Ethereum-based utility token and a coin of opportunity. It is used for all transactions among the participants of the Canlead ecosystem. CAND can be used for paying for referral fees, platform fees, services, and opportunities. The token sale has been structured to incentivize the public to participate early using a scaling down bonus level.