iTrue provides Self-Sovereign Biometric Identity for Decentralized Web. “Self-Sovereign” also known as self-ownership is the idea that people should own their own data. Using iTrue, businesses cannot just freely use data from users, they must request the data and the user must consent to this usage. Users are rewarded each time they decide to share data with business but it is a voluntary sharing of data. "Biometric Identity” means they can offer face identification online and offline (i.e. visitors to trade centers, hotels, conferences, taxis, etc. so businesses know when to reward or punish someone in case they misbehaved).