The Juventus Fan Token (JUV) is a digital asset for Juventus Football Club supporters, functioning as a governance token on the Ethereum-based Chiliz Chain. It was created through a collaboration between Juventus F.C. and Socios.com, a blockchain-based fan engagement platform. JUV holders can vote on club-related decisions and participate in activities like quizzes and games on the Socios.com app, earning rewards such as VIP access to matches and exclusive experiences. This system enhances fan engagement and bridges the gap between the club and its global supporter base.