Libra Incentix (LIXX) is a token of the Libra Incentix project, exploring blockchain’s potential in loyalty management. The LIXX token serves as a reward currency in the Libra Incentix ecosystem, used by businesses to incentivize customer behavior and by consumers to earn and redeem rewards. The LIX platform integrates with Point-of-Sale systems and eCommerce platforms. Initiated by Andrew Doxsey, the project is developed by a team at Libra Incentix.