MobileBridge Momentum is a blockchain-based marketing automation platform that targets users in real-time based on smart and comprehensive use of data, including location, user attributes and behaviour. The platform will allow companies to reward their customers for their attention, business, brand advocacy and data insights while giving the consumer full control over their personal data. The MobileBridge Momentum platform will be supported by the Momentum Token, an ERC-20 compliant token that will work as the utility token within the platform. Furthermore, The Momentum Token enable the platform users to be rewarded for their commitment to the platform and convert company branded loyalty rewards into Momentum tokens.