PBET model consists of partnering with physical casinos to offer online gaming to highly-valued players for a fraction of the online players’ normal cost of acquisition. Given that casinos know their players well, PBET offer will further result in a seamless personalized integrated immersive gaming experience across the channels. By combining all three pillars; Players, Pbet, and Physical casinos, It will create tailored added-value to each of them taking advantage of synergies generated from this entourage effect. For instance, players and casinos benefit from zero transactional fees, instant payments and the advantage of remaining in the same ecosystem among others. The Omni-channel Pbet Reward Club enables partnerships in the hospitality sector, increasing free offerings to players while allowing cross-selling opportunities for casinos and partners.