Zeebu (ZBU) is a blockchain-based platform designed to revamp the telecom wholesale voice industry by creating a decentralized, transparent ecosystem for voice traffic exchange. Founded by Raj Brahmbhatt, Zeebu leverages blockchain to address common inefficiencies in traditional voice traffic exchange, such as high costs and trust issues, thus enhancing transaction security and efficiency. The platform's native token, $ZBU, built on Ethereum's ERC20 and the Binance Smart Chain, functions as a B2B loyalty utility token. It facilitates transaction settlements within the ecosystem, offers loyalty rewards to merchants and customers, and is used for governance rewards and paying transaction fees. With a deflationary model and a fixed supply of 5 billion tokens, ZBU is integral to Zeebu's aim of improving efficiency and competitiveness in the telecom industry while incentivizing platform participation.