POP Culture Group Co., Ltd. (NASDAQ: CPOP), that specializes in Chinese pop entertainment, announced a $33 million investment in Bitcoin, acquiring 300 BTC as a part of its plan to expand into digital and Web3 entertainment. The company said it is creating a cryptocurrency fund pool to include stable assets such as BTC, ETH, and BOT. The investment is part of POP Culture’s strategy to integrate blockchain and digital assets into its entertainment business. The company aims to use these assets to support projects in the Web3 entertainment space, including content creation, digital media, and artist development. The fund is intended to invest in projects that align with POP Culture’s business and growth objectives. According to the company, the initiative reflects its approach to combining traditional entertainment services with emerging blockchain technologies. By holding and using cryptocurrencies like Bitcoin, POP Culture plans to create a foundation for digital entertainment that connects creators, users, and the platform. Image: Freepik