Strive CEO Matt Cole, as a guest of Scarlet Fu and Tim Stenovec on the “Bloomberg Crypto” program, discussed his company’s transformation into a digital asset treasury company and the importance of Bitcoin (BTC). Cole made pessimistic assessments of the US financial structure, saying, “Bitcoin is the only answer to the debt crisis and the devaluation of fiat currencies.” With the rise of cryptocurrency prices, many companies around the world have begun creating digital asset-focused treasuries, adopting the balance sheet strategy pioneered by Michael Saylor's Strategy. Strive has joined the trend. The firm was prominent in asset management before shifting to its Bitcoin-focused strategy. Strive manages several exchange-traded funds focused on large U.S. stocks, including the $1 billion Strive 500 ETF (STRV). Cole, recalling that he managed fixed-income securities portfolios at CalPERS (California Public Pension Fund) for 15 years, said that his experience with public bonds was decisive in his turn to Bitcoin: “I was one of the largest buyers of US Treasury bonds. Working directly with the Treasury and the Fed convinced me, once skeptical of Bitcoin, that Bitcoin is the only answer to the debt crisis and currency devaluation.” Cole argued that the debt crisis is a bipartisan issue and expressed little hope that the US could solve it: “I don't believe the US government will stop printing money. This is a headwind for Bitcoin and its investors.” Cole stated that Bitcoin is not only an investment tool but also offers financial freedom and a way out of the current system. *This is not investment advice.