Key Takeaways Strategy’s Bitcoin business could grow to $1 trillion within five years, according to CEO Phong Le. The company has become a 'Bitcoin-native entity', setting an example for corporate treasury management using digital assets. Strategy CEO Phong Le said the company’s Bitcoin business could reach $1 trillion by 2030 if it remains moderately successful in executing its growth strategy. The business intelligence firm has transformed itself into what it calls a “Bitcoin-native entity” in corporate finance. Strategy has pioneered the strategy of holding Bitcoin as a core treasury asset, positioning itself as a model for other corporations considering digital asset adoption. The firm has been actively exploring and utilizing Bitcoin-backed credit innovations designed to reinvent traditional capital markets. Corporate leaders increasingly view Strategy’s Bitcoin-focused pivot as a potential template for transforming conventional finance structures.