TON Foundation, the non-profit organization that supports the development of the TON Blockchain ecosystem, has announced the appointment of Martin Masser as the new Head of Growth. The decision marks a crucial moment for the future of the network, which aims to consolidate its global presence and strengthen integration with Telegram, one of the most used messaging platforms in the world. Masser, already a prominent figure within the TON ecosystem, will have the task of leading the adoption of the blockchain. With particular attention to the growth of Telegram Mini Apps, the tokenization of digital assets – including stickers, NFTs, and real-world assets (RWA) – and the development of the developer ecosystem. Summary A new face leading the growth of TON Foundation An ecosystem in strong growth A look to the future A new face leading the growth of TON Foundation Before joining TON Foundation, Martin Masser held the position of Chief Business Development Officer at STON.fi, the largest DEX (decentralized exchange) in the TON ecosystem. During his tenure, he contributed decisively to the growth of the platform, increasing the Total Value Locked (TVL) from 8 million to over 350 million dollars. His experience is not limited to technical and strategic aspects: Masser is also an internationally recognized figure, having participated as a speaker at leading events in the Web3 sector, such as Web3 Summit, TON Gateway, and Zebu Live. His appointment therefore represents a targeted choice to lead TON towards a new phase of expansion. One of Masser’s main objectives will be the acquisition of new users through Telegram, which represents the sixth most downloaded service in the world. The platform is proving to be a strategic channel for the dissemination of the blockchain TON, thanks to its large user base and the growing integration with tools like Mini Apps. Masser will work to strengthen the TON ecosystem within Telegram, offering tools, incentives, and promotional support to developers and channel owners. Among the planned initiatives are rewards for Telegram Stars, new monetization opportunities through advertising, and a series of technical resources to accelerate the success of projects based on TON. In addition to the integration with Telegram, Masser will lead the expansion of the TON Foundation in key markets such as the United States and Europe. With the goal of forging strategic partnerships and developing localized growth strategies, in line with the different regulatory contexts. A concrete example of this strategy is the recent collaboration between TON Foundation and Libre, which has led to the tokenization of 500 million dollars in Telegram Bonds. This operation has made it possible to offer on-chain exposure to a portion of the approximately 2.35 billion dollars of bonds issued by Telegram. Thus marking an important step towards the integration between traditional finance and blockchain. An ecosystem in strong growth The appointment of Masser comes at a time of great excitement for TON. In March, the foundation announced that several venture capital funds have invested over 400 million dollars in the blockchain. A clear sign of the growing interest from institutional investors. According to Max Crown, CEO of the TON Foundation, “Martin is a leader with a proven track record in growth and a strong connection with the TON community. He has demonstrated the ability to turn vision into concrete results, and we are confident that under his leadership TON will reach new milestones.” Enthusiastic about the new challenge, Masser stated: “TON holds a special place in my heart. It is one of the few ecosystems with enormous potential and the necessary infrastructure to realize it. I am excited to take on this role at such a crucial time. My goal is to help connect the different actors in the community and support developers and builders to unlock the next wave of growth and innovation on TON.” Founded in Switzerland in 2023, the TON Foundation is a non-profit organization that operates in support of the TON community. While actively promoting the mission of the project, the foundation does not exercise any centralized control over the blockchain, which remains open-source and open to contributions from everyone. The foundation is involved in supporting the development of the protocol, facilitating the growth of the ecosystem, and contributing to the definition of the platform. At the same time, it always maintains a decentralized and inclusive approach. A look to the future With the arrival of Martin Masser and the growing interest from investors and developers, TON Blockchain is preparing to enter a new phase of expansion. The integration with Telegram, the tokenization of real and digital assets, and the construction of a solid and participatory ecosystem are the pillars on which this strategy is based. The appointment of Masser represents not only a change of pace in leadership, but also a clear signal of the foundation’s desire to consolidate its position in the global blockchain landscape. With a clear vision and a well-defined strategy, TON aims to become a reference point for the mass adoption of decentralized technology.