NASDAQ-listed Verb Technology has raised over half a billion dollars to go all-in on Toncoin. The company has pulled in $558 million to turn its entire business, rebranded to “TON Strategy Co.” (TSC), becoming the first publicly traded company dedicated to holding TON as its primary treasury reserve asset. The oversubscribed financing round was led by Kingsway Capital and attracted a slate of over 110 top-tier investors, including Pantera Capital, Animoca Brands, and Kraken. This comes less than a month after reports that the Ton Foundation was seeking funds for this exact purpose. Verb, a NASDAQ-listed company that has chosen TON as its primary asset, has successfully raised $558 million to begin buying and stockpiling TON immediately. Meanwhile, Coinbase Ventures @cbventures has also started accumulating TON. Exciting times ahead! 🚀 — Pavel Durov (@durov) August 12, 2025 How it started. This deal has been in the works for a while. Here’s our previous report on the Ton Foundation’s initial treasury plans. New Strategy and an All-Star Team The new company is building a crypto-native treasury model that combines long-term holdings with the cash flow from staking rewards. Leadership highlighted that TON’s deep integration with Telegram’s 900 million global users is a key part of its massive adoption potential. To execute this, they’ve brought in an all-star team. Kingsway founder and TON Foundation President Manuel Stotz will serve as chairman. Veronika Kapustina, a former Morgan Stanley banker, will be the new CEO. And Sarah Olsen, formerly of JPMorgan’s blockchain division, will take on the role of CFO. While the company transitions toward a digital reserve strategy, it will continue operating its social commerce businesses, including AI-driven video shopping platform MARKET.live and livestream commerce startup LyveCom. Blockchain.com CEO Peter Smith will advise the treasury operations. Cohen & Company Capital Markets acted as the sole placement agent, with legal counsel from Reed Smith, Perkins Coie, and Morgan Lewis. Market Impact and TON Price Performance Pavel Durov, founder of Telegram, noted the development as the first time U.S. investors have had access to a publicly traded company dedicated to holding TON. Verb’s stock price more than doubled on its first trading day after the announcement, lifting its market capitalization above $1 billion. Toncoin’s market responded with gains, rising by 4.55% over the past 24 hours to $3.59. Its market capitalization reached $9.23 billion, with 24-hour trading volume climbing 10.5% to $385.95 million. The asset’s circulating supply stands at 2.56 billion TON, against a total supply of 5.13 billion, resulting in a fully diluted valuation of $18.49 billion. Disclaimer: The information presented in this article is for informational and educational purposes only. The article does not constitute financial advice or advice of any kind. Coin Edition is not responsible for any losses incurred as a result of the utilization of content, products, or services mentioned. Readers are advised to exercise caution before taking any action related to the company.