Retail access to crypto exchange-traded notes has returned to the UK after the Financial Conduct Authority lifted its ban on the products, marking a significant shift in the country’s approach to digital asset investing. The move introduces new distribution opportunities for firms but comes with tighter restrictions aimed at reducing investor harm. Crypto ETNs (cETNs) can now be offered to retail investors when listed on the FCA’s Official List and traded on a UK-recognized investment Exchange. Restricted Mass Investments The regulator had already assessed prospectuses in anticipation of the 8 October policy change to allow a faster rollout of new products. cETNs now fall under the category of Restricted Mass Market Investments, which means financial promotion rules apply. [#highlighted-links#] Firms must avoid investment incentives, run clear appropriateness tests, categorize clients correctly, apply cooling-off periods, and display strong risk warnings. The Consumer Duty also applies. Firms must show they act in good faith, avoid foreseeable harm, and support customers’ financial goals. The FCA expects firms to define a clear target market, ensure the design of the product matches the needs of that audience, and take steps to prevent mis-distribution. Fair value assessments will form part of the oversight. Another key obligation is ensuring investors receive timely and understandable information. Firms must show that their products and communications enable informed decision-making. Preparing to Enter the Market Firms that need authorization or permissions to offer cETNs can request a pre-application meeting through the regulator’s support service. The FCA is also moving ahead with wider crypto regulation. It recently published a consultation (CP25/25) on how its Handbook should apply to regulated crypto asset activities and shared its longer-term crypto regulatory roadmap outlining plans to bring crypto assets into the supervised perimeter. The re-entry of crypto ETNs into the retail space marks a significant step in the UK’s evolving approach to digital assets. For firms, it may be an opportunity — but only if they can meet the FCA’s heightened consumer protection expectations. Expect ongoing updates as this story evolves.