Why it is rising: Bitcoin (BTC) today reached a new all-time high on Wednesday, surpassing 111,000 dollars. This milestone represents a crucial moment for the cryptocurrency, which has surpassed the previous record set just before the inauguration of President Donald Trump in January. The bull run reflects a profound change in the way cryptocurrencies are perceived, both in Washington and on Wall Street. According to Coinshare, one of the main catalysts was the advancement of the GENIUS Act (Guiding and Establishing National Innovation for U.S. Stablecoins) bill, approved this week in the Senate with strong bipartisan support (66 votes in favor against 32). The provision proposes a long-awaited federal regulatory framework for stablecoin, requiring issuers to maintain 1:1 reserves in liquid assets, comply with anti-money laundering (AML) regulations, and adopt consumer protection measures. This progress has instilled new confidence in investors, indicating that finally the regulatory uncertainty in the digital asset sector is getting concrete responses at the federal level. To further strengthen the positive sentiment, an unexpected change of course by Jamie Dimon, CEO of JPMorgan Chase, who has always been skeptical about cryptocurrencies: the bank has announced that it will now allow its clients to purchase Bitcoin. Although JPMorgan will not offer custody services, it will include investments in Bitcoin within clients’ account statements. While not personally approving it, Dimon stated that he defends the public’s right to invest in this asset. Summary Why is the price of Bitcoin rising today? Public companies bet on Bitcoin A future increasingly digital Why is the price of Bitcoin rising today? Once considered a marginal phenomenon, cryptocurrencies are now gaining institutional legitimacy. This change has been accelerated by the direct support of President Trump and some of his allies in Congress. On Monday, the Senate voted to advance a bill that aims to create a regulatory framework for stablecoin, marking an important step towards the regulation of the sector. Furthermore, at the beginning of the year, President Trump ordered the Treasury Department to establish a Strategic Bitcoin Reserve, a move that further strengthened the position of the cryptocurrency in the national economic landscape. The growing political interest has had a domino effect in the world of traditional finance as well. On Monday, Jamie Dimon, CEO of JPMorgan Chase and a well-known skeptic of cryptocurrencies, announced that the bank will allow its clients to purchase Bitcoin. This opening signal from one of the main players in the banking sector represents a significant change. Other financial giants like Morgan Stanley and BlackRock have also expanded their exposure to cryptocurrencies. In particular, the iShares Bitcoin Trust (IBIT) fund by BlackRock recorded an inflow of approximately 6.5 billion dollars in the last month, becoming the fifth US ETF with the largest inflows since the beginning of the year, according to the analyst Eric Balchunas of Bloomberg. The growing interest in Bitcoin-linked ETFs reflects a broader trend among investors to seek alternative assets, especially in a context of diminishing trade tensions. The IBIT of BlackRock has moved from the 47th to the 5th place in the ranking of ETFs with the highest annual inflows, a result that highlights the growing confidence of institutional investors in cryptocurrencies. Public companies bet on Bitcoin Another key factor that has supported the price of Bitcoin is the growing demand from the so-called Bitcoin Treasurys. These are publicly traded companies that use the proceeds from the sale of shares to purchase Bitcoin to include in their corporate balance sheets. The pioneer of this strategy is MicroStrategy (MSTR), led by Michael Saylor, which last week purchased Bitcoin worth 765 million dollars, bringing the total value of its reserves to over 63 billion dollars. This approach has inspired other companies to follow the example. The excitement in the sector has also attracted new players. Recently, a SPAC (Special Purpose Acquisition Company) led by Brandon Lutnick, son of President Trump’s Secretary of Commerce, announced the launch of a new company called Twenty One, which positions itself as a direct competitor to MicroStrategy. This development suggests that the interest in Bitcoin is no longer limited only to traditional investors, but also involves figures close to the presidential administration. A future increasingly digital The rise of Bitcoin to new all-time highs is not just a matter of numbers. It is the reflection of a deep cultural and political change. The support of the governo federale, the adoption by istituzioni finanziarie, and the growing participation of public companies are transforming Bitcoin from a speculative asset to a stable component of the global economy. With the growing regulatory acceptance and the continuously increasing interest of investors, Bitcoin seems destined to play an increasingly central role in the financial markets. And while the world watches, the United States – under the leadership of President Trump – seem determined to lead this digital revolution.